A study on the responsible consumption patterns of consumers with reference to Coimbatore District

Consumer behaviour is the investigation of people, gatherings, or associations and every one exercises related with buy, utilize transfer merchandise enterprises, including buyer's passionate, mental behavioral reactions that go before take after these exercises. The main objective to study about consumer awareness towards Fast Moving Goods factors influencing consumers purchase Goods. For this purpose a sample 150 was collected from respondents are those who FMCG products market. Percentage analysis, chi-square mean rank were used as tools analyse data. conclusion companies have good product variety but they lag in marketing their customers. purchasing pattern customers may differ according each customer. look mind set quality knowledge which leads increase sales future period time.